BRAND, BRAND, BRAND!!! So important! Make it unique and make it meaningful. Make it reflect YOU. Not just "You" the Realtor, but "YOU"...down to your toes, what you believe in...YOU. And then put it EVERYWHERE. Promote it.
Stand behind it. Believe in it, because it is YOU!
The Live good. Be happy. Logo is based on a quote that I LOVE, by an author that stands for so much that I believe in, and it truly "sums, the authentic Mimi Osterdahl, up"...
"I had three chairs in my house.One for solitude,Two for friendship, Three for society." -Henry David Thoreau
Branding is SO much more than a catchy-catch-phrase, or a cute little logo, or a photo taken of you engaging in your hobby or hangin' out with your pet, or, or, or...
whatever you create, it needs to go the distance.
When you create it, be thinking that you will be STUCK with it for (Hopefully...if it is good enough) THE REST OF YOUR CAREER! So put that kind of care and consideration into the creation of it.
And guess what?? You don't have to have only ONE brand. You can be multi-branded!! (Just make sure everything is cohesive...otherwise, it makes you look like a multiple-personality rather than a multi-faceted individual.)
Here are a few of my brands:
Live good. Be happy. (I see LGBH as "the umbrella" for all I will ever do in business, non-profits and charities...I am even Live good. Be happy. Inc. so it will be able to travel the rest of my life with me. And it should, because it is ME!)
&
....a FRESH approach to Real Estate. (One of the many items I have under the "LGBH umbrella")
Live good. Be happy. for HER (Yep, under the umbrella)Live good. Be happy. (I see LGBH as "the umbrella" for all I will ever do in business, non-profits and charities...I am even Live good. Be happy. Inc. so it will be able to travel the rest of my life with me. And it should, because it is ME!)
&
....a FRESH approach to Real Estate. (One of the many items I have under the "LGBH umbrella")
and my logo (also under the LGBH Umbrella)
my Fridge Friendly and FRESH advertising campaigns are under the LGBH Umbrella. (Sorry, folks...BOTH are copywrited...so, please do not try to use either of those terms.)
(and, so you know, the LGBH Logo was inspired by three very real chairs in my very real house. In fact, I am sitting in the middle one right now as I type!)
Read, Tom Peter's book, Re-Imagine...it will get you juiced up to create the authentic brand called "YOU".
Live good. Be happy. Have fun branding yourself.
-Mimi
Mimi Osterdahl / The Muljat Group Realtors / Bellingham, Washington / www.LiveGoodBeHappy.com
2008 President, Northwest Washington Women's Council of Realtors
-Mimi
Mimi Osterdahl / The Muljat Group Realtors / Bellingham, Washington / www.LiveGoodBeHappy.com
2008 President, Northwest Washington Women's Council of Realtors
